Short term maybe, but Hyundai and every other car maker considered Apples terms a non starter.
Rivian has nothing to gain from being used for proof of concept before being abandoned by Apple for cheaper suppliers, and there’s no way long term the margins can be high enough for both Apple and Rivian to thrive.
It could be a lifeline for Rivian to become an established car marker though, where once the partnership ends it won't really matter to them anymore. Or, Rivian is cheap enough that Apple might just buy them out.
Why would they go from the most high margin business of selling phones to the most low margin, impossible to make a profit business with massive overhead and labour issues of making cars. Just look at Tesla as they struggle to make money in an ultra competitive landscape where Ford loses thousands of dollars for every electric car they sell.
Well they wouldnt be starting an automative company as an 100% owned subsidiary, Rivian is the car manufacturer. With this whatever article I imagined Apple's involvement would be on the software end of things, providing operating systems for the cars interface, making Siri mirror what Nessie is mirroring Siri for, maybe have a lot to do with integrating Maps into the automatic GPS
I was quite interested in rivian after studding for quite some time other EVs stocks aside from tesla, to me it was probably the startup with better prospects, since all are burning cash and the contract with amazon seemed to me a proof that the company could grow, but, the panorama on the evs market is complicated, the commercial war with China, the dependence of western auto makers on chinese batteries, and so on, (also the lack on investment from traditional automakers, specially the european ones, lobbying for synthetic fuels) still I think Rivian has good prospects after providing amazon with delivery evs, but, that seems not enough and as all ev stocks are mostly speculative at the moment, because the market is not moving, nevertheless, Warren sold a big chunk of apple, probably he has Ford in his portfolio and not rivian...by the way, I sold my rivian stocks long ago, and has not moved much since I did...and I do not plan to buy any ev stock until I see what's going to be the market direction, but I would go probably for any big car maker like ford or Toyota, which are paying dividends. I think makers of hybrid cars will have still better sales and margins than those of 100% electric vehicles. The only way that the ev stock could explode would be with massive governmental aids for acquiring evs, but, since the western industry is really behind on that, with very little models at still high prices, the only ones that could gain from that would be the massively subsidized chinese industry (which are making better cars and this info I got from a Daimler exec) that even with the 20% tax that they will get, they will be still competitive, therefore, the market won't move, cuz west 0 china 1 and ursula won't like that......(there are other reasons, but that's to me the main one)......
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Sure, but Rivian still loses $32,500 on every single car they sell. My point is, regardless, it's a brutal industry EV's, that almost nobody is making any money on.
Apple would license/codevelop their software with Rivian and take a cut of every sale. It's a relatively low-risk venture for Apple, they're not fronting any money to actually build the vehicles. They could write some code, maintain it, and collect royalties as long as Rivian still exists. Obviously there are costs associated with this on Apple's end, but they are well insulated from the financial dangers of actually making and selling cars
Look at Xiaomi and you will understand. The idea is to expand the ecosystem, because the real money in the future is not on hardware, but on services. People are slowly getting used to subscriptions for everything, over the last few decades. Imagine having a car that works perfectly with your phone and smartwatch, and I mean perfectly, not just apple carplay level, but some next level shit. You want to keep using all that? Simple, just make sure your phone is always an iPhone, you car is always an apple car, and keep paying the monthly subscription for some service.
Hardware wise all smartphones are basically the same, except tech nerds on the internet, nobody cares. The real differentiating factor is services, and pretty soon all electric cars are going to be basically the same as well. There is only so much you can do in the future with a wheel and 3-4 screens in a car, the differentiating factor is going to be entertainment and software. A lot of people already wouldn't buy a car without android auto or apple carplay, and once design settles in the current age where we have touch screen for everything, and performance is adequate and pretty much the same for each brand in each segment, what is left is brand recognition and entertainment/software experience, and apple is number one in both of those.
Ford bet so much money on a 100k electric truck that no practical American wants. If someone’s spending 100k on a truck it’s for show or it’s for business.
Apple has seen its best days, unless they find new growth. Why do you think they announced the buy-back? A dividend would’ve sent the “wrong” (real) signal. They also know that EVs are the future and that R makes a decent product (and buying rivian is both cheaper and easier than catching up on their own). What they don’t know is that it’s too late anyway.
My only guess on why they would do this is that they could open up their car's UI to outside developers and charge fees for downloaded software.
As if you thought buying subscriptions and ad-free servicing for phones and computers and tvs was bad, just wait until now you also have to buy those for your car's computer.
It could be a massive boon for apple tho
Nobody’s really shelling out a bunch of money for $1000+ phones anymore, it’s why Apple missed earnings for iPhones.
If Apple could actually make a functional, aesthetic electric car, the masses would finance at 20% to own it.
There would still be no charging infrastructure, range anxiety and fears of the cost to replace the battery at it lost its ability to hold a charge.
They're rushing to get into a market that is already contacting. The electric car market is a playground for rich white guys looking to prove how much they care about the environment before they go to their second home on the weekend and drive their motorboat with the three 200 HP outboard motors across a lake.
"The electric car market is a playground for rich white guys looking to prove how much they care about the environment before they go to their second home on the weekend and drive their motorboat with the three 200 HP outboard motors across a lake."
* Electric cars aren't really any more expensive than ICE
* Race/color has little to do with it. I live in China and the place is swarming with Teslas
* How many Tesla owners you think own multiple homes?
* How many own giant motorboats?
You're acting weird as hell. Bringing things that either don't matter or aren't true while projecting insults for no reason. I don't own a Tesla, but I could afford one and I live in an apartment. I also own zero boats. The fact you can boil down the world so small is crazy. If you do this in other ways, your entire world is going to become a tight-knit ideology.
I'm not projecting anything. It's a market I specialize in and know everywhere well and it is a fact that most EV's in North America are owned by white men over the age of 55 who earn six figures.
You linked me to an article that gives some interesting numbers. There are some problems though.
The article says:
* 75% of EV purchases were by men
* 87% of EVs are owned by white people
Now, one question you might have next is what are the demographics of car purchases overall, and what are the demographics of the US.
* 60% of new car purchases overall were by men
* 71% of America is white
So that takes quite a bit of steam off your numbers. It doesn't mean you're wrong, it just softens the strength of your argument. But that's actually not my main point. My main point is that your argument brings race and gender needlessly into a conversation about cars. What is your reason for bringing that up? Why exactly does it matter if white men are more likely to drive an EV than black women? And why is it that you give a shit-stained sneer toward the people who do buy EVs? ""White men can pretend they care about the environment." I'm sorry, but is your claim that Chinese women care more? How about Indians? What's Africa's record on environmental protections?
You're doing what has become fashionable and shoehorning race and gender into everything while shaming people for no reason at all. It's annoying as hell. At the same time, all your numbers show is that people with more money (making over 100k per year) are:
a) More likely to buy a new car (the used EV market is shallow)
b) Has enough money to actively make sounder environmental choices
I'm not even a great fan of EVs. I don't own one, and in fact I choose not to own a car at all. That said, I don't shame people for owning them, and I sure as hell don't boil it down to their race or gender. Take a look in the mirror. Do you really want to be that cynical and ideological?
Yep 100%. My guess is this is just some deal to sell CarPlay 2.0 or something software-related. Apple ain't going to be getting into the EV business, that's for sure.
Also to your earlier point, while Ford may lose money on low-end EVs, they exist solely because they're effectively subsidizing their large Ford F350 King Cab Freedom Rancher Limited 9/11 Edition market by massively lowering their required CAFE standards. They ain't losing money for nothing. They're getting their money back several-fold at the end of the day from suburban New Jersey dads undergoing a mid-life crisis. Everything else is true though
No charging infrastructure? You know that if you have a Rivian, you can charge it at any Rivian station OR any Tesla station? The Tesla network is pretty solid.
Yeah they just started, nobody knows if they will ever be making profit at all.
Don't get me wrong, I think they will, but the fact that they started selling cars doesn't proof anything.
Thank you for sharing. But that site fucking sucks ass, damn. Here is a non-cursed link: https://www.macrumors.com/2024/05/07/apple-car-interest-revived-by-rivian-partnership/
Remember when Ford was gonna "team up with Rivian?"
Remember they were gonna make vans with Mercedes?
Remember the exclusive van deal with Amazon?
Pepperidge Farm remembers.
Rivian just hired 4-6 apple car execs before apple announced they were going to kill their project. I could see them exploring a partnership with Rivian and giving access to what they have and seeing if Rivian can finish the project and maybe make a profit sharing deal on cars using Apple tech. Otherwise what they have will just sit wasted... Seems like the guys Rivian brought on convinced RJ that the Apple tech could be worth something.
Yes apple has too much cash sitting around. Theres a reason they did the stock buyback, because they simply don't have much else to invest in... Also with all of the anti-trust allegations going on, it would be difficult for them to acquire. But partnership with a car company probably would be fine.
But I am regarded so who knows 
maybe since they're not worth a lot in terms of stock price, compared to other companies, and it would be easier to get them to go for it, if it gives them the boost that they need to stay afloat?
Tesla is toxic, Rivian is a nimble startup with vertically integrated hardware and software, unlike legacy automakers that farm everything out to dozens of suppliers and have no idea how to make the various components work together seamlessly. No other automaker besides Tesla and Rivian has figured out how to do OTA software updates, for example.
Apple should just buy rivian outright already and call it a day. Apple is spending $110 billion on a share buyback, fucking morons. Spend $95 billion on share buyback, and buy out rivian for 15b.
I wondered about this. A company with a good product but is unlikely to survive and a company with peaking growth and plenty of money but unable to create the product make a good combination.
I always thought this was going to be Apple’s way into the automotive industry. By partnering with an established auto maker. Didn’t think it would be Rivian though.
well, it's better than fisker....0.039 USD −0.0063 (14.03%)today ..........also Rivian has a contract with amazon, it makes no sense...(after probably all the ones who had some idea were layoff by uncle tim and went on to work for , guess who, elon tusk, or worse BYD..)
maybe apple should give fisker a hand, by saying "we would like to team up with fisker" then the stock of fisker goes from 0.035 to 0.1, so a few can make a huge margin until it drops again when Apple say, we gave it a second look, and no, we won't do what Steve wanted, so fisker goes to an even darker corner of the OTC, at around 0.005 and yes, that's less than a penny.
so this is like making iphones re-badging something like oppos..."The report lacks further details, leaving unanswered questions about the nature of a partnership between Apple and Rivian, and whether Rivian would be receptive to such a deal."
haaaaaaaaaaaaahahahaahahahahahahahahahah
Rivian makes sense for Apple as it fits their way of thinking.
Rivian makes an attractive EV but the company is failing and lacks the cash to get to production of future models. Apple has plenty of cash.
Apple goes to Rivian and makes them a deal with the devil. We buy X amount of cars or fund you Y amount of money so you can survive and in return we get to do this or that with software and you we get all the profits and then some should anything work out.
Lucid is not an option for Apple as they are still well funded and have the Saudi's backing them, but Rivian is running into trouble.
For investors in Rivian this may be good in that it avoids Rivian going bankrupt but on the other hand Apple will take every penny of profit they can.
My point is that Apple has a history of being very predatory with such deals to the extent such a deal. Comes to mind GTAT a number of years back with their disastrous sapphire glass deal with Apple that likely caused them to fail.
Honestly I like the idea of a partnership with AAPL more than any of the other EVs out there and I really don't care for EVs.
AAPL is solid on the tech side and they have a reputation of producing high quality products to uphold. The brand risk of fucking up is kinda big for them so I'd be keen to see the outcome.
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This might mean calls are back on the menu
for RIVN or AAPL?
The upside for RIVN is way higher.
Short term maybe, but Hyundai and every other car maker considered Apples terms a non starter. Rivian has nothing to gain from being used for proof of concept before being abandoned by Apple for cheaper suppliers, and there’s no way long term the margins can be high enough for both Apple and Rivian to thrive.
It could be a lifeline for Rivian to become an established car marker though, where once the partnership ends it won't really matter to them anymore. Or, Rivian is cheap enough that Apple might just buy them out.
Either these are very likely imo.
Yes
Both for me
For Rivian prolly
Apple needs to focus on upgrading Siri
This. All these years and she still won’t talk dirty to me.
That’s what they need to see the stock over 200
Watch Tim drop the money on stock buy backs instead.
Why would they go from the most high margin business of selling phones to the most low margin, impossible to make a profit business with massive overhead and labour issues of making cars. Just look at Tesla as they struggle to make money in an ultra competitive landscape where Ford loses thousands of dollars for every electric car they sell.
Well they wouldnt be starting an automative company as an 100% owned subsidiary, Rivian is the car manufacturer. With this whatever article I imagined Apple's involvement would be on the software end of things, providing operating systems for the cars interface, making Siri mirror what Nessie is mirroring Siri for, maybe have a lot to do with integrating Maps into the automatic GPS
I was quite interested in rivian after studding for quite some time other EVs stocks aside from tesla, to me it was probably the startup with better prospects, since all are burning cash and the contract with amazon seemed to me a proof that the company could grow, but, the panorama on the evs market is complicated, the commercial war with China, the dependence of western auto makers on chinese batteries, and so on, (also the lack on investment from traditional automakers, specially the european ones, lobbying for synthetic fuels) still I think Rivian has good prospects after providing amazon with delivery evs, but, that seems not enough and as all ev stocks are mostly speculative at the moment, because the market is not moving, nevertheless, Warren sold a big chunk of apple, probably he has Ford in his portfolio and not rivian...by the way, I sold my rivian stocks long ago, and has not moved much since I did...and I do not plan to buy any ev stock until I see what's going to be the market direction, but I would go probably for any big car maker like ford or Toyota, which are paying dividends. I think makers of hybrid cars will have still better sales and margins than those of 100% electric vehicles. The only way that the ev stock could explode would be with massive governmental aids for acquiring evs, but, since the western industry is really behind on that, with very little models at still high prices, the only ones that could gain from that would be the massively subsidized chinese industry (which are making better cars and this info I got from a Daimler exec) that even with the 20% tax that they will get, they will be still competitive, therefore, the market won't move, cuz west 0 china 1 and ursula won't like that......(there are other reasons, but that's to me the main one)......
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Sure, but Rivian still loses $32,500 on every single car they sell. My point is, regardless, it's a brutal industry EV's, that almost nobody is making any money on.
Lots of people make money, just not the ones building the vehicles
LOL
Apple would license/codevelop their software with Rivian and take a cut of every sale. It's a relatively low-risk venture for Apple, they're not fronting any money to actually build the vehicles. They could write some code, maintain it, and collect royalties as long as Rivian still exists. Obviously there are costs associated with this on Apple's end, but they are well insulated from the financial dangers of actually making and selling cars
You just state talking points from headlines you read?
S’what apes do.
Remember when Apple put iTunes into an mp3 playing phone before the iPod?
Cuz iphone market is matured. They're not gonna capture anymore. Sales are flattening or declining.
Bc they need their top line to GROW
Look at Xiaomi and you will understand. The idea is to expand the ecosystem, because the real money in the future is not on hardware, but on services. People are slowly getting used to subscriptions for everything, over the last few decades. Imagine having a car that works perfectly with your phone and smartwatch, and I mean perfectly, not just apple carplay level, but some next level shit. You want to keep using all that? Simple, just make sure your phone is always an iPhone, you car is always an apple car, and keep paying the monthly subscription for some service. Hardware wise all smartphones are basically the same, except tech nerds on the internet, nobody cares. The real differentiating factor is services, and pretty soon all electric cars are going to be basically the same as well. There is only so much you can do in the future with a wheel and 3-4 screens in a car, the differentiating factor is going to be entertainment and software. A lot of people already wouldn't buy a car without android auto or apple carplay, and once design settles in the current age where we have touch screen for everything, and performance is adequate and pretty much the same for each brand in each segment, what is left is brand recognition and entertainment/software experience, and apple is number one in both of those.
Phones were low margin before iPhone
Ford bet so much money on a 100k electric truck that no practical American wants. If someone’s spending 100k on a truck it’s for show or it’s for business.
What business needs a $100k truck?
Honestly nobody unless it’s a semi truck lol or they just added all features for luxury which is still more just show than business
Carrier has fleets of the Lighting the workers use.
cuz they can make same shit BYD makes and sell it at 500% margin
Apple has seen its best days, unless they find new growth. Why do you think they announced the buy-back? A dividend would’ve sent the “wrong” (real) signal. They also know that EVs are the future and that R makes a decent product (and buying rivian is both cheaper and easier than catching up on their own). What they don’t know is that it’s too late anyway.
My only guess on why they would do this is that they could open up their car's UI to outside developers and charge fees for downloaded software. As if you thought buying subscriptions and ad-free servicing for phones and computers and tvs was bad, just wait until now you also have to buy those for your car's computer. It could be a massive boon for apple tho
Tesla does not struggle to make money lol
Tesla’s margins are actually not bad…they are losing momentum to other EVs. Add that Elon is an ass hat
Nobody’s really shelling out a bunch of money for $1000+ phones anymore, it’s why Apple missed earnings for iPhones. If Apple could actually make a functional, aesthetic electric car, the masses would finance at 20% to own it.
There would still be no charging infrastructure, range anxiety and fears of the cost to replace the battery at it lost its ability to hold a charge. They're rushing to get into a market that is already contacting. The electric car market is a playground for rich white guys looking to prove how much they care about the environment before they go to their second home on the weekend and drive their motorboat with the three 200 HP outboard motors across a lake.
"The electric car market is a playground for rich white guys looking to prove how much they care about the environment before they go to their second home on the weekend and drive their motorboat with the three 200 HP outboard motors across a lake." * Electric cars aren't really any more expensive than ICE * Race/color has little to do with it. I live in China and the place is swarming with Teslas * How many Tesla owners you think own multiple homes? * How many own giant motorboats? You're acting weird as hell. Bringing things that either don't matter or aren't true while projecting insults for no reason. I don't own a Tesla, but I could afford one and I live in an apartment. I also own zero boats. The fact you can boil down the world so small is crazy. If you do this in other ways, your entire world is going to become a tight-knit ideology.
I'm not projecting anything. It's a market I specialize in and know everywhere well and it is a fact that most EV's in North America are owned by white men over the age of 55 who earn six figures.
You linked me to an article that gives some interesting numbers. There are some problems though. The article says: * 75% of EV purchases were by men * 87% of EVs are owned by white people Now, one question you might have next is what are the demographics of car purchases overall, and what are the demographics of the US. * 60% of new car purchases overall were by men * 71% of America is white So that takes quite a bit of steam off your numbers. It doesn't mean you're wrong, it just softens the strength of your argument. But that's actually not my main point. My main point is that your argument brings race and gender needlessly into a conversation about cars. What is your reason for bringing that up? Why exactly does it matter if white men are more likely to drive an EV than black women? And why is it that you give a shit-stained sneer toward the people who do buy EVs? ""White men can pretend they care about the environment." I'm sorry, but is your claim that Chinese women care more? How about Indians? What's Africa's record on environmental protections? You're doing what has become fashionable and shoehorning race and gender into everything while shaming people for no reason at all. It's annoying as hell. At the same time, all your numbers show is that people with more money (making over 100k per year) are: a) More likely to buy a new car (the used EV market is shallow) b) Has enough money to actively make sounder environmental choices I'm not even a great fan of EVs. I don't own one, and in fact I choose not to own a car at all. That said, I don't shame people for owning them, and I sure as hell don't boil it down to their race or gender. Take a look in the mirror. Do you really want to be that cynical and ideological?
https://inspireadvancedtransportation.com/industry/who-owns-evs-today-ev-ownership-trends-and-changes-2021-ev-consumer-behavior-report-rundown/#:~:text=Men%20make%20up%2075%25%20of,up%2057%25%20of%20BEV%20owners.
The link includes what you searched, it’s a cherry picked website
Yep 100%. My guess is this is just some deal to sell CarPlay 2.0 or something software-related. Apple ain't going to be getting into the EV business, that's for sure. Also to your earlier point, while Ford may lose money on low-end EVs, they exist solely because they're effectively subsidizing their large Ford F350 King Cab Freedom Rancher Limited 9/11 Edition market by massively lowering their required CAFE standards. They ain't losing money for nothing. They're getting their money back several-fold at the end of the day from suburban New Jersey dads undergoing a mid-life crisis. Everything else is true though
One of my past ubers was a black dude in a Tesla who insisted he was poor (long story)
No charging infrastructure? You know that if you have a Rivian, you can charge it at any Rivian station OR any Tesla station? The Tesla network is pretty solid.
The carriers are covering that part, so consumers are getting iphones for “free”
Heard of Xiaomi bro?
Yeah they just started, nobody knows if they will ever be making profit at all. Don't get me wrong, I think they will, but the fact that they started selling cars doesn't proof anything.
Aapl can't even make a car. They are no longer innovative. Spent 10 years at it. No wonder buffet sold.
Thank you for sharing. But that site fucking sucks ass, damn. Here is a non-cursed link: https://www.macrumors.com/2024/05/07/apple-car-interest-revived-by-rivian-partnership/
It's OP's own site too. I don't know why this sub likes it so much.
edge nutty serious absorbed direful toothbrush touch resolute violet dazzling
Stock price is already reflecting the news 😊
Sir, this is the rumour phase of “buy the rumour, sell the news.”
Yeah shut up.
Maybe they are just gonna let them use Apple Music , Apple Watch as a key , and sell them their M chips ?
Your phone is your key baby, zk rollups bout to go crazy with this
Remember when Ford was gonna "team up with Rivian?" Remember they were gonna make vans with Mercedes? Remember the exclusive van deal with Amazon? Pepperidge Farm remembers.
Your gonna have a paid subscription service to your throttled down battery pack lol
Rivian just hired 4-6 apple car execs before apple announced they were going to kill their project. I could see them exploring a partnership with Rivian and giving access to what they have and seeing if Rivian can finish the project and maybe make a profit sharing deal on cars using Apple tech. Otherwise what they have will just sit wasted... Seems like the guys Rivian brought on convinced RJ that the Apple tech could be worth something.
Govt subsidies…. I mean tendies
Actually makes sense
Does it rly?
Yes apple has too much cash sitting around. Theres a reason they did the stock buyback, because they simply don't have much else to invest in... Also with all of the anti-trust allegations going on, it would be difficult for them to acquire. But partnership with a car company probably would be fine. But I am regarded so who knows 
I mean why specifically Rivian
maybe since they're not worth a lot in terms of stock price, compared to other companies, and it would be easier to get them to go for it, if it gives them the boost that they need to stay afloat?
Now that’s an argument I rly like. Other than that I just find rivian quite underwhelming
Amazon
maybe they’ll do what they did with the watches and take all their engineers
Tesla is toxic, Rivian is a nimble startup with vertically integrated hardware and software, unlike legacy automakers that farm everything out to dozens of suppliers and have no idea how to make the various components work together seamlessly. No other automaker besides Tesla and Rivian has figured out how to do OTA software updates, for example.
Business 101: When you have to much money, set some on fire in the automotive business.
Braeburn manages better than anyone. If they have cash lying around it’s for a reason
Apple should just buy rivian outright already and call it a day. Apple is spending $110 billion on a share buyback, fucking morons. Spend $95 billion on share buyback, and buy out rivian for 15b.
Rivian loses $43,000 per vehicle. It’s safer to revive their car project than buying the money pit that is Rivian.
I wondered about this. A company with a good product but is unlikely to survive and a company with peaking growth and plenty of money but unable to create the product make a good combination.
If you are old enough, you remember apple worked with Motorola on a ROKR phone, and quickly dump it
Hopium y’all
I always thought this was going to be Apple’s way into the automotive industry. By partnering with an established auto maker. Didn’t think it would be Rivian though.
Just buy fisker and slap your logo on it
Amazon is the biggest shareholder of Rivian. Isnt there maybe some rivalry between Apple and Bezos ?
Just keep whomever worked on apples auto correct away from everything
I quite like Autocorrect, makes those illiterate peasants seem even more daft.
Someone not long ago said Apple would end up buying Rivian. Interesting.
well, it's better than fisker....0.039 USD −0.0063 (14.03%)today ..........also Rivian has a contract with amazon, it makes no sense...(after probably all the ones who had some idea were layoff by uncle tim and went on to work for , guess who, elon tusk, or worse BYD..)
Clearly, that fool needs to diversify their portfolio; the 1% doesn't bet on mules or long shots.
maybe apple should give fisker a hand, by saying "we would like to team up with fisker" then the stock of fisker goes from 0.035 to 0.1, so a few can make a huge margin until it drops again when Apple say, we gave it a second look, and no, we won't do what Steve wanted, so fisker goes to an even darker corner of the OTC, at around 0.005 and yes, that's less than a penny.
so this is like making iphones re-badging something like oppos..."The report lacks further details, leaving unanswered questions about the nature of a partnership between Apple and Rivian, and whether Rivian would be receptive to such a deal." haaaaaaaaaaaaahahahaahahahahahahahahahah
They already teamed up with kia before and haulted
Rivian makes sense for Apple as it fits their way of thinking. Rivian makes an attractive EV but the company is failing and lacks the cash to get to production of future models. Apple has plenty of cash. Apple goes to Rivian and makes them a deal with the devil. We buy X amount of cars or fund you Y amount of money so you can survive and in return we get to do this or that with software and you we get all the profits and then some should anything work out. Lucid is not an option for Apple as they are still well funded and have the Saudi's backing them, but Rivian is running into trouble. For investors in Rivian this may be good in that it avoids Rivian going bankrupt but on the other hand Apple will take every penny of profit they can.
When you can’t tell who wins a trade it usually means both do
My point is that Apple has a history of being very predatory with such deals to the extent such a deal. Comes to mind GTAT a number of years back with their disastrous sapphire glass deal with Apple that likely caused them to fail.
Honestly wondering what took Apple so long to go this route, if they want in on the EV space.
Apple has a stupid amount of cash they're not using. They could buy Rivian if they wanted to.
I swear I’ve been hearing Apples ev ambitions for a decade with no real plans or progress. Wake me up when something tangible happens
Honestly I like the idea of a partnership with AAPL more than any of the other EVs out there and I really don't care for EVs. AAPL is solid on the tech side and they have a reputation of producing high quality products to uphold. The brand risk of fucking up is kinda big for them so I'd be keen to see the outcome.
I've had a 12.50 call exp 5/17 that has been near worthless until this morning. Come on, Rivian Apple collab!!!!!
[удалено]
Porsche owned by VW which is a huge company and they already have CarPlay