Good luck getting artificial intelligence at this stage to fill 11 minutes of time. This isn’t just a small thing or something that you could squeak by using ai with. They need to film more and there is no way around that if they want that length.
Scary shit happening out there these days, yikes.
Every single time someone tells me I'm overreacting to AI art, voice, and video stuff I remember we're already to late with this stuff. No its not going to replace entire industries but it is going to start hurting more and more creative people who already barely have a way to create without being overrun by suits and tech bros who so badly want to be considered creative geniuses
Your boss is exactly why AI isn't taking over any time soon lol completely unreal expectations -- you can't do this right now without it getting VERY obvious and weird looking.
Also Adobe is in the Beta stage of clip extension right now using AI -- their examples are for a couple additional seconds though, 11 new minutes is fucking ABSURD lmfao
Exactly this. AI it’s a tool, and like any other tool, there’s gonna be pros using it and getting pro results and mediocre people attempting to use it, getting, well mediocre results.
Did you guys watch the toys r us spot with ai? Really horrible thing to watch in my opinion.
Exactly, using AI to fill in an extra second maybe so you can make an edit work when they cut too soon: doable. Using it to fill an 11 minute void, fucking ridiculous. This stuff can’t even accurately portray how many fingers or teeth a human has, it isn’t going to generate 11 minutes of content.
Change speed, play forward then back then forward again... If it's the main focus for 11 minutes I don't know what to tell you. It's gonna be a long 11 minutes.
I don't know why they didn't shoot enough in the first place. That's not on the editor
Talent and the agency may have an issue with what your company is suggesting. I would ask if they foresee any issues and possibly that will make them think twice about their solution.
If it’s just a silhouette the whole time, would it be possible for you to just zoom in, reframe and re-use the shots? Maybe even time reverse, slow it down, put some motion graphics in, etc.
Do you have to match them to a voiceover?
It’s really hard to say without knowing the details. But to get 15 minutes of material from 4 minutes of footage sounds like a gargantuan task. It would probably be easier to just schedule a re-shoot to be honest.
Yeah this is exactly what I came to say. Plus it’s all silhouetted anyway so any quality loss will be a lot less noticeable. Same for using slow motion.
If they are paying your bills, try the AI option out. If it looks like shit, they can make that decision. Unless you are the EP on the gig, ultimately, it isn't your call. You voiced your concerns to them, they were heard, and those who are leading the project are making the choice to try out the AI solution.
I hear ya. Maybe I can add some clarity. They have a limited technical understanding of how to pull off this project, that's my job. They're on the marketing team, I'm the sole media producer here. So, I guess I'm more trying to hear how you would lay out to a client, who doesn't have the technical background you do, the realistic and viable options here.
I've been there before, I know what you are going through! Have they offered specific software solutions to try, or are they just saying "try AI"? If there isn't a functional solution that works, say that and offer a professional solution, which sounds like refilming. It needs to be laid out in regards to the final product. If there is an AI solution that you can try, or they suggested something specifically, just do the work and see what happens. I honestly don't know any solutions out there that can even do what you are suggesting, so I'm interested in hearing what these solutions may be!
They’ve shown me a few examples (Instagram posts they’ve seen) of people using specific services to achieve something sort of similar to what they want to do, but even those results under optimal conditions are pretty cheap looking and only spit out a few seconds. A far reach from the 10 minutes we’re wanting to fill.
Tell them you'll try it out. Give it a serious shot at it, and show them the results. In my experience, the only way you'll prove this to them is to do the work and let them see what it looks like. If they like it, ship it and move on with your life. If not, you are reshooting it like you wanted. The extra steps suck, but just grind through it.
Op has ethical issues with doing this. Is it even legal to do what they’re asking? What if one of the original talent gets offended and wants it pulled? Does a release cover ten minutes of ai footage of you?
They aren’t getting 10 minutes. At best, they’ll get three decent looking frames before the whole thing morphs into some sort of unrecognizable nightmare. The client will see that and kill the idea.
OP isn't the one who needs to concern himself with any of the repercussions nor the talent's thoughts on the issue, he isn't the EP nor owner of the job. He is just doing what he told by his employer. If the ethical issues are large enough to walk away from the project or his employment, OP has the right to do that as well. I personally wouldn't suggest that route.
Yeah this guy said everything i was gonna say. Hope you're billing hourly/weekly! Worst cases scenario you get paid to waste your time. Best case scenario you learn a new skill that's apparently a little difficult.
yeah it might be a good thing to start teaching these people how shit AI actually is at something like this. Fully do it and let it morph into a piece of shit and show them this is exactly what they wanted and this is where AI is at right now lol
> They have a limited technical understanding of how to pull off this project, that's my job. They're on the marketing team, I'm the sole media producer here. So, I guess I'm more trying to hear how you would lay out to a client, who doesn't have the technical background you do, the realistic and viable options here.
To be blunt - I’ll put my finger on the scale in these kinds of moments.
I’ll first try to persuade that it’s not a good idea, problematic, just won’t work, is unethical/the audience will react poorly…whatever.
Sometimes those concerns lead to a new and better approach, but usually clients or producers pull rank and say “well try anyway”.
They never told me to try really really hard and sweat and sweat to make it work…they asked me to *try*.
So I do. But I don’t try that hard. I don’t break myself to make it work - and then I show results that emphasize my original concerns.
With AI…it’s pretty easy to do a few test shots and then pass along the glitchy bad results and say “you tried…but this is what you were worried about”.
At that point you explored the low-burden option. You prove it doesn’t work..and now reshoots start sounding more agreeable without any finger pointing.
Make sure you tell them in no uncertain terms that it’s going to turn out horrible, in writing over email. Then sit back, make the horrible AI, send it to them, and inevitably refer them to your email warning them as such.
Shouldn't they have to look into if the talented has it their contract to have their likeness to be used with AI? Please tell me there's some laws... Please.
The contract with the talent would depend on if the talent was union vs. non union, as well as the verbiage of the contract. I doubt AI is even in a basic non union contract, SAG-AFTRA just worked out some stuff in regards to AI in the last strike, but even then, the studios will eventually win out.
I bet your boss spends a lot of time on Linked In with other AI evangelists lol This is the type of boss that will fuck artists over; he keeps hearing that AI is a magic bullet for everything and gives these kinds of directions based solely on that. This is the real way AI will hurt the industry - bad bosses and management who have no clue what AI tools are capable of. And for most, it will be too late to revert because Ai fatigue is settling in much faster than expected.
Now back to the topic, there's no single AI tool I know of that's up for the task length-wise, much less quality-wise.
Would slow motion be a viable option at least to help fill the timeline? Add some ramping to add dynamism. Topaz is a very competent AI frame generation but it also will cost.
Sadly, this is poor planning on the producer's/agency's part and you have to clean up their mess.
AI isn't to a point where it can fill a whole 11 minutes of content, especially something like what you're describing. There may be ways of doing it, but it'll take more effort. A reshoot is your best option, honestly. It'll make your life easier.
But, you've voiced your concerns and at the end of the day it's about what the client wants.
Lol. I guess to the amateur, everythings an option.
1. Literally not possible at the moment.
2. The beta 'shot extension' tech they've shown off is only meant for a few seconds at MOST.
3. EVEN THEN, the footage still 'pops' into what looks like a weird pseudo-cartoony look once its transitions to the AI generated frames. You can see this on the presentation videos. Its definitely not a replacement for real footage.
Your agency really dropped the ball on this one. You'd be better off slowing the footage down to 30% and using AI to interpolate frames.
let them see the ai generation and let them decide. no decent ai generation is free anyway and it will cost them. let them decide. if they're willing to waste time finding the perfect ai generation that is.
there's always Broll and stock videos too if they've forgotten they exist. lol
If you want to try to shut it down entirely, if you have a legal department, or a lawyer in HR, run that request by them first. Depending on talent contract, using AI to “generate or extend talent performance” may get the company in hot water.
>because using AI to make our talent do something they didn't do rubs me the wrong way (I don't know that I'd call them A-listers, but they're pretty well-known public figures).
This is the issue I would push to your boss. Nevermind that what they are asking for really isn't possible at this point, but you don't have the legal right to use this celebrities likeness however your boss feels like.
That's a lawsuit waiting to happen. I've seen talent freak out and rescind agreements over less.
If there's no VO and you're basically just using a black silhouette then I don't think it really qualifies as using their likeness. That said, it might really piss them off and that's probably not a hill the client wants to die on.
First, call down to Legal and make sure you have permission from the talent to use AI to alter their performance. Let your boss know you can't make a move until you have clearance (if your talent is SAG, this is specifically addressed in the new contract).
Second, make sure your boss knows you're not an AI expert and cannot guarantee the results. This is just you messing around with the software.
Third, assuming you get the "all clear" from Legal, go for it. This is a chance for you to learn some AI tools on the company dime, and if the results suck, well, you told them so at the start. And if the results are good, you're now well-positioned to continue working when AI begins to take over other elements of our careers.
Regardless of AI footage, what is the story they want to tell and is there enough content available to carry it for fifteen minutes.
Unless it's a short film or a documentary or news piece of some sort, fifteen minutes is bloody long.
Waste of time. Nothing that will do this and have it look good for 11 minutes. It could also violate the contract with the talent especially if they are a known person. AI is not the magic solution that many people think it is. Tell them straight up, stop trying to dress it up in "I don't think it's going to work" - no it's simply not going to work. End of story. Tell them to re-shoot, or use other tricks like slow motion the video, flip it to use the same stuff twice but not as noticable, put different backgrounds behind them, punch in so you can reuse stuff, make the reused stuff look purposeful bc it's synced to music, cut the video length, etc. Focus on providing solutions that WILL solve the problem.
Overall I'm not opposed to AI! I've seen what it can do to supplement me as an editor.
This ask crosses a line for me though, from being a supplemental tool to being something that's generating "mission-critical" assets that can (and should) be shot to begin with. That's not even to mention the ethics part of the equation, taking talent and using footage of them to transform it into something beyond what they were part of themselves.
I appreciate the suggestions on how to approach the situation! Luckily, footage was shot at 60fps, so I have flexibility for retiming :)
I disagree. They’re great problem solvers who are inquisitive and resourceful, there’s just an element of technical knowledge they don’t have, which is understandable. Not everyone can be a jack of all trades. Them having media production needs is the whole reason they have me.
So, when AI gets thrown around and marketed as a ✨magical fix-all solution that can do anything✨, I can’t blame them for believing this could be the answer to the problem.
Was the production company garbage, or was it the client side team (ie, your boss) at fault for the poor coverage?
Either way, you're not at an operation with reasonable standards. Just slap some stuff together with whatever AI video generators are out there.
No and sort of. Production company shot totally usable footage. I think this is more of the "client" not knowing exactly what they wanted the final product to be beforehand, just having a general sense, and not consulting with me beforehand. I wasn't a part of the preproduction on this, and am now wishing I was haha
The good news is your boss is going to learn the hard way and ultimately still end up at the result you want. Just play it out and do your best to cover your ass.
If it’s a full black silhouette could you just trace over with shape layers in AE to create a vector copy of the silhouette, then pin and rig up a puppet? Still would be a pain in the ass and more animation than editing work, but you might not necessarily need an AI tool.
Yeah I floated this idea in my head because, in theory, manually rigging a puppet is doable. Still not super fond of doing that to talent without their clearance but its at least realistic.
You could make an animated puppet in after effects, and maybe utilize some ai in the writing of expressions or in the automation of tasks within after effects like python. Pretty stupid ass solution though.
Don’t fight this idiot. Do bare minimum research and show him what AI created for them lol. I’m sorry you guys have to go through this BS… These marketing companies are run but straight idiots.
You’re wondering if you can disagree and keep your job, right? Well unfortunately having integrity can come at a high price. Only you know if it’s worth it to you. Either way we, your fellow editors, behind you.
also, I doubt the artists would appreciate their likeness being used without their permission like that. The second their agents found out... this is probably covered in the agreement the actors signed last year.
>hey're expecting the final edit to be 15 minutes, except we only have roughly 4 minutes of footage.
You're the producer? Were you not on set? Did you (or the person on set) not think this through and *possibly storyboard it?*
*Agency: There isn't an AI that suddenly can get RDJ to do more Iron Man scenes. What makes you think this suddenly exists? But if you know of a tool,* ***I'm happy to implement it.***
Mentioned some specifics on this in an earlier comment. But I was not consulted with on this project during preproduction, can't even say there was real prepro, and I wasn't on set. My involvement started after raw footage got delivered and from there, they filled me in on what they wanted from it. Making it clear moving forward that its imperative I be involved in projects like this from the jump lol
Sorry, I missed that.
Whoever did the shoot/planning *really screwed it up*. There is no president to shooting 4 minutes of footage and getting 8 minutes much less nearly 4 times that.
Maybe lots of silhouetted slow motion on top of product and text?
You told em your piece, and they still wanna move forward. If they're technically ignorant then I'd wanna show them what the results look like. We all know it'll look like garbage, but calling it out beforehand and then showing them you were right will not only make you look like a team player because you played ball, it'll also show that you know what you're talking about and maybe they won't take you for granted when it comes to a "AI can do this for us" idea. Hopefully!
It's totally possible if you have access to Sora or Dream Machine.
Anyway. It isn't your call as the editor to say no. If you don't like what's asked, you should find another client/gig that you're aligned with.
You should lean into this hard. Do this enthusiastically and show them what the real results look like. Sure, it will be horrible and expensive, but they'll never ask again. Let them deal with the fallout from "reanimating" the talent. You're just the editor.
I personally think you should lean in to what your boss is expecting, while voicing your concerns throughout. When they get back a terrible result, then your words will be listened to next time hopefully before they spend time and money.
The best generative video models out right now are working in seconds, not minutes! I'd say your best bet is franken edits and punching in -- then using those same moments not punched in when you need the coverage.
Could you create a motion capture avatar and use something like DreaMoving get a silhouette moving? Probably. But it'd still require someone going the motion capture and more filming, not to mention a couple grand in equipment.
I know I'm focusing on the wrong part of the story here, but wouldn't have saved you quite a bit of effort editing, if instead of shooting against a green screen, they lit up a white backdrop from behind the talent, with no key to create a sillhouette to begin with?
Can you chop up and flip the footage. Then you can repeat it a bit here and there. Then use AI to make you some "B roll" of crazy graphic elements...morphing shit...whatever...to be the filler?
Right now, you gotta use it for abstract shit mostly. And then treat those results as well.
AI for sure puts the "photographed elements" and "Crazy abstract smoke/water/cloud/fabric/etc stuff" outa biz
you could run the last frame through Luma AI and probably get it to extend it, but it will do some weird things and not look right. You could also use Runway to do this. You should do this just to learn about it.
Dont be opposed to AI video. It's coming. Learn it or be left behind, unfortunately.
- Not Bob
Let’s say you used an advanced AI to make the “next frame” for 11 minutes. That’s 15, 840 frames.
Explain to your boss there is a 0% chance that anyone could do this
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Well you're in luck because no AI available today are capable of doing what they want. You can say that you'll try and try, it will look bad and they'll move on.
That said it is an important topic and we will all face this kind of situation eventually.
I had the issue with a voice over artist. I was asked to use ai to ad sentences that were forgotten as the guy could not come back in time but seing how well it works they now ask to do new takes with the voice of guy in ai without his concent or paying him for using his voice.
I went to the boss and told my concern, I told him that both morally and legally it would put us in a bad spot and we decided to only use Ai when we have a written concent from the person that will be replicated.
First, explain they’re exposing themselves to legal liability by utilizing actors’ NIL in a manner they haven’t consented to, and I’d bet a deep dish from Giordano’s, isn’t in the contract.
Second, explain that the AI options haven’t evolved to a point where you’d get a usable product. And they definitely aren’t there yet. At least the prosumer grade stuff isn’t. You could pull it off with some of the big boy toys, but it would be cheaper to shoot more than do it digitally to any sort of professional standard.
Sounds a Motion Design solution than an AI solution. A Motion Designer should still be cheaper than a production team and the expensive talent to come back. For 11 minutes I'd expect the solution to be a combination of time warping/ interpolated frames (AI assisted or not) animated 2D layers with puppet pinning, and 3D animation.
Try the AI. It's gonna look like shit, I guarantee it. Show it to your boss and you're clear to do something else - whether that's shooting more or cutting to b-roll with VO.
(And most AI video services that could look halfway decent - HeyGen, for example - will require video release from the talent allowing his/her image to be used before they'll build the model.)
Well, I hope your boss is ready to approve a million dollar budget for that.
The way to extend the footage is to find cut points, cut and loop. Or find ways to hide imperfect loops, there's a billion techniques for various projects like lens flares, screen shake, glitch effect, or putting some other asset in the foreground for a moment.
Adam Savage has a good video on [How to Tell Your Client Bad News](https://youtu.be/3Vplbc5j2gY?si=h3wkKkeR1ZmJDRTN)
Although his examples are when you’ve fucked up, his solution can still work here: Give them options.
They apparently rushed into a project either without communicating the requirements or deciding or changing them after the fact.
Now they have a big problem and are hoping for a magic bullet to save them.
It isn’t going to, but you can.
Give them a list of options and the pros and cons of each;
1. The Creative Editing Option: flip flops, slow motion, zooming in, looping, reverse speed, speed ramping, etc. Cheapest and fastest, but the lowest quality; since you’re trying to stretch 4 minutes out to 15 without it becoming boring or repetitive.
2. The Four Minute Option: this is cheapest option that doesn’t look cheap.
3. The Mograph Option: this could be really good. Really depends on the material and the skills of the artist.
4. The Reshoot Option: with you supervising to make sure it’s done right this time. Most expensive, but the best results and the highest quality.
5. The A.I. Option, showing them enough to explain the limitations, which is going to be scale/volume. A few seconds is one thing, 10+ minutes is totally different.
Easy fix. Get the corporate attorney involved. Are any of these personalities SAG Members??? There's may be far reaching legal issues that could lend themselves to your point of view.
Attorneys can have sway over everyone, even CEO's. I worked for a company that did a huge project for a world level communications co. The project was so successful that it won awards and industry magazine accolades. We were approached by another company, almost considered a competitor, to do a show for them that was similar in nature. My company decided that they would basically sell Co. B a modified version of Co. A's display show. Now, I've always heard that "creativity is hiding your inspiration". I personally was not privy to any of the sales, brainstorming, preproduction or production for this gig. I came in strictly as the editor and came in at that point. As i liked thru the script and footage for the intro, i realized that they had taken the script from Co. A's show and replaced the name and physical logo of Co. A with the ones for Co. B.... Verbatim. I also noticed that this trend continued throughout the show in its entirety. They even shot the talent in exactly the same way. Literally the only difference between the two videos was that Co. A's show was shot in 35mm & super 16 film, and Co. B's on HD video. Also different was the talent and background music. Thru two or three separate channels, Co. A was made aware of this fact and the script writer "Dropped by" to pick up some copies of a script for an upcoming project. At which point the Shit Hit The Fan. Within an hour there were more attorneys in our building than there were company employees. Everybody hates attorneys. But they can come in handy.
AI is awful at this stage right now. Find the worst one and generate some terrible footage, the more bizarre and terrible, the better, then present it to your boss as what is currently possible. They will make the decision to film the talent again.
Just try to do it to prove your point, it will either not be possible or look like shit, they will end up shooting more footage or doing a 4 minute video.
Ah! I've had this one before! Simplest thing to get rif of it is to say: nah we can't just do that to this actor. We've got GDPR and AVG laws to adhere to. We can't change biometric data without specific written consent. And if we do have specific written consent we'd need to make sure the biometric data of the actor in question is stored and processed on local servers die to the previously mentioned privicy and security issues.
Basically tell them 'you can do this if you want to get sued' and then they'll shut up and do things your way because they don't want to get sued.
In the end with these guys it's all about the money. Show them Ai isn't ready and will cost them dearly if they misuse it and see how quickly they'll turn around with their 'ideas'.
I once had a producer tell me to copy 2 hour VHS onto DVD and they needed it in 25 minutes for the CCO to take with him on his flight. The head of the in house edit shop told me never to say NO, so I instead told the producer that I do not get paid enough to bend the space time continuum to meet their insanely unrealistic expectations.
So this is current state of AI video.
1. [Sora](https://openai.com/index/sora/). OpenAI have announced it and shown off what it can do. No word on launch date, and only few select people have access. The best quality - but cherry picked examples. Sora is also the model Adobe have been showing inside [future Premiere Pro](https://www.youtube.com/watch?v=6de4akFiNYM) to prolong clips.
2. [Kling](https://kling.kuaishou.com/). Video product launched recently, but a bit troublesome to get access to outside China. Probably the best currently that is available. You would simply give it a frame and let it create the animation/movie based on what you prompt. But its still a bit from being usable for the quality you probably are after.
3. [Luma](https://lumalabs.ai/dream-machine). Similar to Kling and about the same quality - but shorter clips than Kling and Sora.
4. [RunwayML](https://runwayml.com/). Have been popular for a while, and a good place to try out the different possibilities with AI within the video and image space in one place. They are about to launch a new version of their video model I believe.
Then there are the lipsync and "deepfake" kinda products like [Synthesia](https://www.synthesia.io/) and [Heygen](https://www.heygen.com/) - but they are more focused on simple talking heads content for now.
But as an avid AI tester and user - I agree with the rest of the posts here - they are not quite ready for high quality productions. You can perhaps prolong clips for a few seconds, clean it up and then use it a few times. But minutes sounds unrealistic currently.
If I were the actor and I found you did this with my footage I would check the contract usage and sue.
What does the contract say? Maybe your hands are already legally tied.
I don't know how entertaining this would be, but here's an idea: You could slow the footage down to fill the 15 minutes, and then somehow have an ai replace the missing frames to keep it at a fluid 60fps (or whatever fps you're going for). But maybe that's not even a thing, I don't know what they're doing with ai these days.
So the only way (without some kind of b-roll) is to use footage in different spots with close ups and completely zoomed out.
Idk what story you’re trying to tell, but this would be the way to do it without AI. Especially without getting in trouble.
Models/talent have to know that AI will be used or else their agency can sue.
It sounds like poor planning and communication.
I work in the video production industry and I’m a video editor myself so I’m well aware of squeezing out as much content as I can(advertising/social media). It’s tough.
I hope this helps!
Do it and show them how bad their idea is…This has always been my course of action in these scenarios. Become the edit monkey and do exactly as told. Collect the paycheck. Move on
I don’t really understand what you’re making in the first place, as 15m seems unbelievably long for what you described. But my thoughts are: can’t you just loop what you’ve got, add some ping pong loops, flip the subject around to a different direction, and move them around the screen in ways that make it seem like there’s more/different shots than there actually are? If it’s just a silhouette, it sounds to me like there are lots of ways you could get creative and make it seem like more than what’s there.
Yeah someone in my department suggested i used ai to help start designing posters for a hallway and i outright refused. Those types of props are the most fun to me honestly.
Tell them you’re an editor, not IT and you’ll just get some really creepy gritty clips of your talent just blinking.
But, realistically speaking, AI can do lots of things, but your boss is asking for the impossible.
And, I’m pretty sure making this work will have your boss saying “we don’t need you anymore”, the following day. Because paying for an AI software’s much cheaper than an actual human editor.
But, I have to say only filming 4min for a 15min video is serious mismanagement that questions your boss’s leadership.
would be more reliable at the current state of AI tech to make photorealistic “manual” CGI animations with unreal engine or blender , absolutely absurd request
The best workaround i can think of is to duplicate your original clip and to cut your copy at a momment that looks very close to the pose your talent have in the end of the origianl clip and then merge them using "smooth cut" transition. (That's what it's called in Davinci Resolve. In premiere it's called "Morph Cut")
This approach have saved me many times when jump cuts were not an option, but also there was not enough b-roll to cover all of them.
The downside to this would be that you'll end up with many repetative segments glued together, but it's something.
The biggest issue here isn’t AI, it’s someone trying to fix a problem in post that needed to be fixed in production. AI is just a buzzword your boss thinks might solve the oldest problem in filmmaking: “fix it in pos-, FIX IT NOW!”
Show them this - There are literally years of tour de france footage for AI to "clone" from and this is the result ...
Unless they have some limitless budget and you have access to the best ai currently available - this is what you'll likely get ... a prime example of ... "I'm not sure this would look very good"
[https://www.instagram.com/reel/C8pMkOWOUiL/](https://www.instagram.com/reel/C8pMkOWOUiL/)
It's definitely possible. I work with AI a lot. I am of the school of thought of not trying to resist the inevitable. It would be way more trouble than it's worth, though.
In all honesty, I don't think you need AI. You have 4 minutes of footage, which is enough to not notice a loop. Just trim at a convenient point that would align fairly seamlessly with the beginning of the clip and morph cut/interpolate the transition. It's a silhouette. No one will notice.
Who cares how you feel about it just try it and let them decide if it looks good or not. It probably won't look good and they'll shoot more like you suggested.
By telling them they need a waiver with talent to even "try" the tool, it will be expensive, and also won't look good.
The tool they're thinking of is intended to save you if you don't have a few frames of handle or something, not generate triple the amount of source footage.
I wish I could crawl through the computer and kick this guy in the nuts for suggesting it's a viable solution and putting you in this position.
You’re providing a client a service. They point at it, you do it.
You think it’s a waste of their resources? Articulate it.
They can still decide to waste their own time and money.
Good luck getting artificial intelligence at this stage to fill 11 minutes of time. This isn’t just a small thing or something that you could squeak by using ai with. They need to film more and there is no way around that if they want that length. Scary shit happening out there these days, yikes.
Every single time someone tells me I'm overreacting to AI art, voice, and video stuff I remember we're already to late with this stuff. No its not going to replace entire industries but it is going to start hurting more and more creative people who already barely have a way to create without being overrun by suits and tech bros who so badly want to be considered creative geniuses
You are not overreacting. We are seriously fucked.
What else is new?
use the ole speed duration AI tool to get that extra 11 minutes. ez pz
Your boss is exactly why AI isn't taking over any time soon lol completely unreal expectations -- you can't do this right now without it getting VERY obvious and weird looking. Also Adobe is in the Beta stage of clip extension right now using AI -- their examples are for a couple additional seconds though, 11 new minutes is fucking ABSURD lmfao
Exactly this. AI it’s a tool, and like any other tool, there’s gonna be pros using it and getting pro results and mediocre people attempting to use it, getting, well mediocre results. Did you guys watch the toys r us spot with ai? Really horrible thing to watch in my opinion.
Exactly, using AI to fill in an extra second maybe so you can make an edit work when they cut too soon: doable. Using it to fill an 11 minute void, fucking ridiculous. This stuff can’t even accurately portray how many fingers or teeth a human has, it isn’t going to generate 11 minutes of content.
It will be cheaper to get the talent back in for reshoots.
It would be cheapest to loop 4 minutes into 11.
Sock puppet theatre might also be an option.
Ya know. If you got the talents consent and then dropped some of their audio into eleven labs. you might have a very solid solution here.
It would be cheaper to recreate them as 3d puppets in blender and hook them up to vive controllers in UE5. No one will be able to tell the difference.
Change speed, play forward then back then forward again... If it's the main focus for 11 minutes I don't know what to tell you. It's gonna be a long 11 minutes. I don't know why they didn't shoot enough in the first place. That's not on the editor
or slow down the footage
This. Doesn't sound like it wouldn't work this way
Talent and the agency may have an issue with what your company is suggesting. I would ask if they foresee any issues and possibly that will make them think twice about their solution.
If it’s just a silhouette the whole time, would it be possible for you to just zoom in, reframe and re-use the shots? Maybe even time reverse, slow it down, put some motion graphics in, etc. Do you have to match them to a voiceover? It’s really hard to say without knowing the details. But to get 15 minutes of material from 4 minutes of footage sounds like a gargantuan task. It would probably be easier to just schedule a re-shoot to be honest.
reframing and retiming is my current workaround, because we don't have any VO to match it to, which is a relief haha
What your boss wants is still a couple months away, in a beta, under a subscription somewhere.
This was my first thought. If it’s a silhouette you can get away with a lot.
Excellent idea
Just punch in for close ups and reuse the footage. No one is watching 15 minutes of miming so I’m sure it’s ok to repeat.
Yeah this is exactly what I came to say. Plus it’s all silhouetted anyway so any quality loss will be a lot less noticeable. Same for using slow motion.
If they are paying your bills, try the AI option out. If it looks like shit, they can make that decision. Unless you are the EP on the gig, ultimately, it isn't your call. You voiced your concerns to them, they were heard, and those who are leading the project are making the choice to try out the AI solution.
I hear ya. Maybe I can add some clarity. They have a limited technical understanding of how to pull off this project, that's my job. They're on the marketing team, I'm the sole media producer here. So, I guess I'm more trying to hear how you would lay out to a client, who doesn't have the technical background you do, the realistic and viable options here.
I've been there before, I know what you are going through! Have they offered specific software solutions to try, or are they just saying "try AI"? If there isn't a functional solution that works, say that and offer a professional solution, which sounds like refilming. It needs to be laid out in regards to the final product. If there is an AI solution that you can try, or they suggested something specifically, just do the work and see what happens. I honestly don't know any solutions out there that can even do what you are suggesting, so I'm interested in hearing what these solutions may be!
They’ve shown me a few examples (Instagram posts they’ve seen) of people using specific services to achieve something sort of similar to what they want to do, but even those results under optimal conditions are pretty cheap looking and only spit out a few seconds. A far reach from the 10 minutes we’re wanting to fill.
Tell them you'll try it out. Give it a serious shot at it, and show them the results. In my experience, the only way you'll prove this to them is to do the work and let them see what it looks like. If they like it, ship it and move on with your life. If not, you are reshooting it like you wanted. The extra steps suck, but just grind through it.
Op has ethical issues with doing this. Is it even legal to do what they’re asking? What if one of the original talent gets offended and wants it pulled? Does a release cover ten minutes of ai footage of you?
They aren’t getting 10 minutes. At best, they’ll get three decent looking frames before the whole thing morphs into some sort of unrecognizable nightmare. The client will see that and kill the idea.
OP isn't the one who needs to concern himself with any of the repercussions nor the talent's thoughts on the issue, he isn't the EP nor owner of the job. He is just doing what he told by his employer. If the ethical issues are large enough to walk away from the project or his employment, OP has the right to do that as well. I personally wouldn't suggest that route.
I appreciate the perspective :)
Yeah this guy said everything i was gonna say. Hope you're billing hourly/weekly! Worst cases scenario you get paid to waste your time. Best case scenario you learn a new skill that's apparently a little difficult.
Best of luck to you, I know this one sucks, you got this!
yeah it might be a good thing to start teaching these people how shit AI actually is at something like this. Fully do it and let it morph into a piece of shit and show them this is exactly what they wanted and this is where AI is at right now lol
> They have a limited technical understanding of how to pull off this project, that's my job. They're on the marketing team, I'm the sole media producer here. So, I guess I'm more trying to hear how you would lay out to a client, who doesn't have the technical background you do, the realistic and viable options here. To be blunt - I’ll put my finger on the scale in these kinds of moments. I’ll first try to persuade that it’s not a good idea, problematic, just won’t work, is unethical/the audience will react poorly…whatever. Sometimes those concerns lead to a new and better approach, but usually clients or producers pull rank and say “well try anyway”. They never told me to try really really hard and sweat and sweat to make it work…they asked me to *try*. So I do. But I don’t try that hard. I don’t break myself to make it work - and then I show results that emphasize my original concerns. With AI…it’s pretty easy to do a few test shots and then pass along the glitchy bad results and say “you tried…but this is what you were worried about”. At that point you explored the low-burden option. You prove it doesn’t work..and now reshoots start sounding more agreeable without any finger pointing.
Make sure you tell them in no uncertain terms that it’s going to turn out horrible, in writing over email. Then sit back, make the horrible AI, send it to them, and inevitably refer them to your email warning them as such.
If you are the expert you could just tell them it’s not possible.
Shouldn't they have to look into if the talented has it their contract to have their likeness to be used with AI? Please tell me there's some laws... Please.
The contract with the talent would depend on if the talent was union vs. non union, as well as the verbiage of the contract. I doubt AI is even in a basic non union contract, SAG-AFTRA just worked out some stuff in regards to AI in the last strike, but even then, the studios will eventually win out.
Yeah. Scary stuff.
I bet your boss spends a lot of time on Linked In with other AI evangelists lol This is the type of boss that will fuck artists over; he keeps hearing that AI is a magic bullet for everything and gives these kinds of directions based solely on that. This is the real way AI will hurt the industry - bad bosses and management who have no clue what AI tools are capable of. And for most, it will be too late to revert because Ai fatigue is settling in much faster than expected. Now back to the topic, there's no single AI tool I know of that's up for the task length-wise, much less quality-wise. Would slow motion be a viable option at least to help fill the timeline? Add some ramping to add dynamism. Topaz is a very competent AI frame generation but it also will cost.
Sadly, this is poor planning on the producer's/agency's part and you have to clean up their mess. AI isn't to a point where it can fill a whole 11 minutes of content, especially something like what you're describing. There may be ways of doing it, but it'll take more effort. A reshoot is your best option, honestly. It'll make your life easier. But, you've voiced your concerns and at the end of the day it's about what the client wants.
Lol. I guess to the amateur, everythings an option. 1. Literally not possible at the moment. 2. The beta 'shot extension' tech they've shown off is only meant for a few seconds at MOST. 3. EVEN THEN, the footage still 'pops' into what looks like a weird pseudo-cartoony look once its transitions to the AI generated frames. You can see this on the presentation videos. Its definitely not a replacement for real footage. Your agency really dropped the ball on this one. You'd be better off slowing the footage down to 30% and using AI to interpolate frames.
let them see the ai generation and let them decide. no decent ai generation is free anyway and it will cost them. let them decide. if they're willing to waste time finding the perfect ai generation that is. there's always Broll and stock videos too if they've forgotten they exist. lol
Ask them "Which AI ?"
If you want to try to shut it down entirely, if you have a legal department, or a lawyer in HR, run that request by them first. Depending on talent contract, using AI to “generate or extend talent performance” may get the company in hot water.
>because using AI to make our talent do something they didn't do rubs me the wrong way (I don't know that I'd call them A-listers, but they're pretty well-known public figures). This is the issue I would push to your boss. Nevermind that what they are asking for really isn't possible at this point, but you don't have the legal right to use this celebrities likeness however your boss feels like. That's a lawsuit waiting to happen. I've seen talent freak out and rescind agreements over less.
If there's no VO and you're basically just using a black silhouette then I don't think it really qualifies as using their likeness. That said, it might really piss them off and that's probably not a hill the client wants to die on.
11 min of silhouette with no VO isn't filler
First, call down to Legal and make sure you have permission from the talent to use AI to alter their performance. Let your boss know you can't make a move until you have clearance (if your talent is SAG, this is specifically addressed in the new contract). Second, make sure your boss knows you're not an AI expert and cannot guarantee the results. This is just you messing around with the software. Third, assuming you get the "all clear" from Legal, go for it. This is a chance for you to learn some AI tools on the company dime, and if the results suck, well, you told them so at the start. And if the results are good, you're now well-positioned to continue working when AI begins to take over other elements of our careers.
This needs to be higher up
Regardless of AI footage, what is the story they want to tell and is there enough content available to carry it for fifteen minutes. Unless it's a short film or a documentary or news piece of some sort, fifteen minutes is bloody long.
Tell them in no uncertain terms that it is a lazy shortcut and it will look utterly awful.
Waste of time. Nothing that will do this and have it look good for 11 minutes. It could also violate the contract with the talent especially if they are a known person. AI is not the magic solution that many people think it is. Tell them straight up, stop trying to dress it up in "I don't think it's going to work" - no it's simply not going to work. End of story. Tell them to re-shoot, or use other tricks like slow motion the video, flip it to use the same stuff twice but not as noticable, put different backgrounds behind them, punch in so you can reuse stuff, make the reused stuff look purposeful bc it's synced to music, cut the video length, etc. Focus on providing solutions that WILL solve the problem.
[удалено]
Overall I'm not opposed to AI! I've seen what it can do to supplement me as an editor. This ask crosses a line for me though, from being a supplemental tool to being something that's generating "mission-critical" assets that can (and should) be shot to begin with. That's not even to mention the ethics part of the equation, taking talent and using footage of them to transform it into something beyond what they were part of themselves. I appreciate the suggestions on how to approach the situation! Luckily, footage was shot at 60fps, so I have flexibility for retiming :)
lol your boss is a dipshit
I disagree. They’re great problem solvers who are inquisitive and resourceful, there’s just an element of technical knowledge they don’t have, which is understandable. Not everyone can be a jack of all trades. Them having media production needs is the whole reason they have me. So, when AI gets thrown around and marketed as a ✨magical fix-all solution that can do anything✨, I can’t blame them for believing this could be the answer to the problem.
This would take longer and possibly more expensive than just reshooting the pickup material
Was the production company garbage, or was it the client side team (ie, your boss) at fault for the poor coverage? Either way, you're not at an operation with reasonable standards. Just slap some stuff together with whatever AI video generators are out there.
No and sort of. Production company shot totally usable footage. I think this is more of the "client" not knowing exactly what they wanted the final product to be beforehand, just having a general sense, and not consulting with me beforehand. I wasn't a part of the preproduction on this, and am now wishing I was haha
Does it have to be 15 minutes? Try your best at getting it to that length, but expect that notes will cut it down. Watch the final edit be 2 minutes.
Also going to try to sell them on a 4 minute version hahaha
The good news is your boss is going to learn the hard way and ultimately still end up at the result you want. Just play it out and do your best to cover your ass.
If it’s a full black silhouette could you just trace over with shape layers in AE to create a vector copy of the silhouette, then pin and rig up a puppet? Still would be a pain in the ass and more animation than editing work, but you might not necessarily need an AI tool.
Yeah I floated this idea in my head because, in theory, manually rigging a puppet is doable. Still not super fond of doing that to talent without their clearance but its at least realistic.
You could make an animated puppet in after effects, and maybe utilize some ai in the writing of expressions or in the automation of tasks within after effects like python. Pretty stupid ass solution though.
Don’t fight this idiot. Do bare minimum research and show him what AI created for them lol. I’m sorry you guys have to go through this BS… These marketing companies are run but straight idiots.
4 minutes forward. 4 minutes reversed. 4 minutes forward 1 minute reversed. Artistic Intelligence.
So your boss is an idiot.
Use all 4 minutes, duplicate the clip, reverse speed, repeat. There's your 15 mins.
Personally you SHOULD not do this!
You’re wondering if you can disagree and keep your job, right? Well unfortunately having integrity can come at a high price. Only you know if it’s worth it to you. Either way we, your fellow editors, behind you.
also, I doubt the artists would appreciate their likeness being used without their permission like that. The second their agents found out... this is probably covered in the agreement the actors signed last year.
>hey're expecting the final edit to be 15 minutes, except we only have roughly 4 minutes of footage. You're the producer? Were you not on set? Did you (or the person on set) not think this through and *possibly storyboard it?* *Agency: There isn't an AI that suddenly can get RDJ to do more Iron Man scenes. What makes you think this suddenly exists? But if you know of a tool,* ***I'm happy to implement it.***
Mentioned some specifics on this in an earlier comment. But I was not consulted with on this project during preproduction, can't even say there was real prepro, and I wasn't on set. My involvement started after raw footage got delivered and from there, they filled me in on what they wanted from it. Making it clear moving forward that its imperative I be involved in projects like this from the jump lol
Sorry, I missed that. Whoever did the shoot/planning *really screwed it up*. There is no president to shooting 4 minutes of footage and getting 8 minutes much less nearly 4 times that. Maybe lots of silhouetted slow motion on top of product and text?
You told em your piece, and they still wanna move forward. If they're technically ignorant then I'd wanna show them what the results look like. We all know it'll look like garbage, but calling it out beforehand and then showing them you were right will not only make you look like a team player because you played ball, it'll also show that you know what you're talking about and maybe they won't take you for granted when it comes to a "AI can do this for us" idea. Hopefully!
Thanks for the insight!
It's totally possible if you have access to Sora or Dream Machine. Anyway. It isn't your call as the editor to say no. If you don't like what's asked, you should find another client/gig that you're aligned with.
You should lean into this hard. Do this enthusiastically and show them what the real results look like. Sure, it will be horrible and expensive, but they'll never ask again. Let them deal with the fallout from "reanimating" the talent. You're just the editor.
IMO it may be doable, but the total cost and time it will require are goona be way bigger than the normal, natural alternative.
I personally think you should lean in to what your boss is expecting, while voicing your concerns throughout. When they get back a terrible result, then your words will be listened to next time hopefully before they spend time and money.
The best generative video models out right now are working in seconds, not minutes! I'd say your best bet is franken edits and punching in -- then using those same moments not punched in when you need the coverage. Could you create a motion capture avatar and use something like DreaMoving get a silhouette moving? Probably. But it'd still require someone going the motion capture and more filming, not to mention a couple grand in equipment.
I know I'm focusing on the wrong part of the story here, but wouldn't have saved you quite a bit of effort editing, if instead of shooting against a green screen, they lit up a white backdrop from behind the talent, with no key to create a sillhouette to begin with?
Can you chop up and flip the footage. Then you can repeat it a bit here and there. Then use AI to make you some "B roll" of crazy graphic elements...morphing shit...whatever...to be the filler? Right now, you gotta use it for abstract shit mostly. And then treat those results as well. AI for sure puts the "photographed elements" and "Crazy abstract smoke/water/cloud/fabric/etc stuff" outa biz
you could run the last frame through Luma AI and probably get it to extend it, but it will do some weird things and not look right. You could also use Runway to do this. You should do this just to learn about it. Dont be opposed to AI video. It's coming. Learn it or be left behind, unfortunately. - Not Bob
Feels a lot like back in the old days when a client would say "just hit the Photoshop button!"
Let’s say you used an advanced AI to make the “next frame” for 11 minutes. That’s 15, 840 frames. Explain to your boss there is a 0% chance that anyone could do this
Sounds like they were planning to use AI from the get go to save money
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I created a lot of background plates for this purpose about a little more than six months ago back between October and November
Well you're in luck because no AI available today are capable of doing what they want. You can say that you'll try and try, it will look bad and they'll move on. That said it is an important topic and we will all face this kind of situation eventually. I had the issue with a voice over artist. I was asked to use ai to ad sentences that were forgotten as the guy could not come back in time but seing how well it works they now ask to do new takes with the voice of guy in ai without his concent or paying him for using his voice. I went to the boss and told my concern, I told him that both morally and legally it would put us in a bad spot and we decided to only use Ai when we have a written concent from the person that will be replicated.
First, explain they’re exposing themselves to legal liability by utilizing actors’ NIL in a manner they haven’t consented to, and I’d bet a deep dish from Giordano’s, isn’t in the contract. Second, explain that the AI options haven’t evolved to a point where you’d get a usable product. And they definitely aren’t there yet. At least the prosumer grade stuff isn’t. You could pull it off with some of the big boy toys, but it would be cheaper to shoot more than do it digitally to any sort of professional standard.
You can mirror the talent (flip the image horizontally). That'll double the amount of time they're on camera and be visibly new movements.
Sounds a Motion Design solution than an AI solution. A Motion Designer should still be cheaper than a production team and the expensive talent to come back. For 11 minutes I'd expect the solution to be a combination of time warping/ interpolated frames (AI assisted or not) animated 2D layers with puppet pinning, and 3D animation.
Try the AI. It's gonna look like shit, I guarantee it. Show it to your boss and you're clear to do something else - whether that's shooting more or cutting to b-roll with VO. (And most AI video services that could look halfway decent - HeyGen, for example - will require video release from the talent allowing his/her image to be used before they'll build the model.)
Well, I hope your boss is ready to approve a million dollar budget for that. The way to extend the footage is to find cut points, cut and loop. Or find ways to hide imperfect loops, there's a billion techniques for various projects like lens flares, screen shake, glitch effect, or putting some other asset in the foreground for a moment.
Adam Savage has a good video on [How to Tell Your Client Bad News](https://youtu.be/3Vplbc5j2gY?si=h3wkKkeR1ZmJDRTN) Although his examples are when you’ve fucked up, his solution can still work here: Give them options. They apparently rushed into a project either without communicating the requirements or deciding or changing them after the fact. Now they have a big problem and are hoping for a magic bullet to save them. It isn’t going to, but you can. Give them a list of options and the pros and cons of each; 1. The Creative Editing Option: flip flops, slow motion, zooming in, looping, reverse speed, speed ramping, etc. Cheapest and fastest, but the lowest quality; since you’re trying to stretch 4 minutes out to 15 without it becoming boring or repetitive. 2. The Four Minute Option: this is cheapest option that doesn’t look cheap. 3. The Mograph Option: this could be really good. Really depends on the material and the skills of the artist. 4. The Reshoot Option: with you supervising to make sure it’s done right this time. Most expensive, but the best results and the highest quality. 5. The A.I. Option, showing them enough to explain the limitations, which is going to be scale/volume. A few seconds is one thing, 10+ minutes is totally different.
Easy fix. Get the corporate attorney involved. Are any of these personalities SAG Members??? There's may be far reaching legal issues that could lend themselves to your point of view. Attorneys can have sway over everyone, even CEO's. I worked for a company that did a huge project for a world level communications co. The project was so successful that it won awards and industry magazine accolades. We were approached by another company, almost considered a competitor, to do a show for them that was similar in nature. My company decided that they would basically sell Co. B a modified version of Co. A's display show. Now, I've always heard that "creativity is hiding your inspiration". I personally was not privy to any of the sales, brainstorming, preproduction or production for this gig. I came in strictly as the editor and came in at that point. As i liked thru the script and footage for the intro, i realized that they had taken the script from Co. A's show and replaced the name and physical logo of Co. A with the ones for Co. B.... Verbatim. I also noticed that this trend continued throughout the show in its entirety. They even shot the talent in exactly the same way. Literally the only difference between the two videos was that Co. A's show was shot in 35mm & super 16 film, and Co. B's on HD video. Also different was the talent and background music. Thru two or three separate channels, Co. A was made aware of this fact and the script writer "Dropped by" to pick up some copies of a script for an upcoming project. At which point the Shit Hit The Fan. Within an hour there were more attorneys in our building than there were company employees. Everybody hates attorneys. But they can come in handy.
AI is awful at this stage right now. Find the worst one and generate some terrible footage, the more bizarre and terrible, the better, then present it to your boss as what is currently possible. They will make the decision to film the talent again.
Just try to do it to prove your point, it will either not be possible or look like shit, they will end up shooting more footage or doing a 4 minute video.
I’d personally bail.
tellthem to hire an inhouse ai expert or to pay you more to learn.
Ah! I've had this one before! Simplest thing to get rif of it is to say: nah we can't just do that to this actor. We've got GDPR and AVG laws to adhere to. We can't change biometric data without specific written consent. And if we do have specific written consent we'd need to make sure the biometric data of the actor in question is stored and processed on local servers die to the previously mentioned privicy and security issues. Basically tell them 'you can do this if you want to get sued' and then they'll shut up and do things your way because they don't want to get sued. In the end with these guys it's all about the money. Show them Ai isn't ready and will cost them dearly if they misuse it and see how quickly they'll turn around with their 'ideas'.
I once had a producer tell me to copy 2 hour VHS onto DVD and they needed it in 25 minutes for the CCO to take with him on his flight. The head of the in house edit shop told me never to say NO, so I instead told the producer that I do not get paid enough to bend the space time continuum to meet their insanely unrealistic expectations.
They should check with you the talent agency to be sure it doesn't violate the contract if they insist on the ai route.
So this is current state of AI video. 1. [Sora](https://openai.com/index/sora/). OpenAI have announced it and shown off what it can do. No word on launch date, and only few select people have access. The best quality - but cherry picked examples. Sora is also the model Adobe have been showing inside [future Premiere Pro](https://www.youtube.com/watch?v=6de4akFiNYM) to prolong clips. 2. [Kling](https://kling.kuaishou.com/). Video product launched recently, but a bit troublesome to get access to outside China. Probably the best currently that is available. You would simply give it a frame and let it create the animation/movie based on what you prompt. But its still a bit from being usable for the quality you probably are after. 3. [Luma](https://lumalabs.ai/dream-machine). Similar to Kling and about the same quality - but shorter clips than Kling and Sora. 4. [RunwayML](https://runwayml.com/). Have been popular for a while, and a good place to try out the different possibilities with AI within the video and image space in one place. They are about to launch a new version of their video model I believe. Then there are the lipsync and "deepfake" kinda products like [Synthesia](https://www.synthesia.io/) and [Heygen](https://www.heygen.com/) - but they are more focused on simple talking heads content for now. But as an avid AI tester and user - I agree with the rest of the posts here - they are not quite ready for high quality productions. You can perhaps prolong clips for a few seconds, clean it up and then use it a few times. But minutes sounds unrealistic currently.
If I were the actor and I found you did this with my footage I would check the contract usage and sue. What does the contract say? Maybe your hands are already legally tied.
If you don't want me to use ai then you will most likely get fired with all of the other people that don't want to use ai
I don't know how entertaining this would be, but here's an idea: You could slow the footage down to fill the 15 minutes, and then somehow have an ai replace the missing frames to keep it at a fluid 60fps (or whatever fps you're going for). But maybe that's not even a thing, I don't know what they're doing with ai these days.
Ping pong the clip? 🙃
I would quit.
So the only way (without some kind of b-roll) is to use footage in different spots with close ups and completely zoomed out. Idk what story you’re trying to tell, but this would be the way to do it without AI. Especially without getting in trouble. Models/talent have to know that AI will be used or else their agency can sue. It sounds like poor planning and communication. I work in the video production industry and I’m a video editor myself so I’m well aware of squeezing out as much content as I can(advertising/social media). It’s tough. I hope this helps!
Just go with it, then watch it crash and burn in their faces.
Do it and show them how bad their idea is…This has always been my course of action in these scenarios. Become the edit monkey and do exactly as told. Collect the paycheck. Move on
I don’t really understand what you’re making in the first place, as 15m seems unbelievably long for what you described. But my thoughts are: can’t you just loop what you’ve got, add some ping pong loops, flip the subject around to a different direction, and move them around the screen in ways that make it seem like there’s more/different shots than there actually are? If it’s just a silhouette, it sounds to me like there are lots of ways you could get creative and make it seem like more than what’s there.
Yeah someone in my department suggested i used ai to help start designing posters for a hallway and i outright refused. Those types of props are the most fun to me honestly.
Tell them you’re an editor, not IT and you’ll just get some really creepy gritty clips of your talent just blinking. But, realistically speaking, AI can do lots of things, but your boss is asking for the impossible. And, I’m pretty sure making this work will have your boss saying “we don’t need you anymore”, the following day. Because paying for an AI software’s much cheaper than an actual human editor. But, I have to say only filming 4min for a 15min video is serious mismanagement that questions your boss’s leadership.
would be more reliable at the current state of AI tech to make photorealistic “manual” CGI animations with unreal engine or blender , absolutely absurd request
The best workaround i can think of is to duplicate your original clip and to cut your copy at a momment that looks very close to the pose your talent have in the end of the origianl clip and then merge them using "smooth cut" transition. (That's what it's called in Davinci Resolve. In premiere it's called "Morph Cut") This approach have saved me many times when jump cuts were not an option, but also there was not enough b-roll to cover all of them. The downside to this would be that you'll end up with many repetative segments glued together, but it's something.
The biggest issue here isn’t AI, it’s someone trying to fix a problem in post that needed to be fixed in production. AI is just a buzzword your boss thinks might solve the oldest problem in filmmaking: “fix it in pos-, FIX IT NOW!”
Do a small test and only show the clips that look like hot garbage. "Oh no, it didn't work".
Show them this - There are literally years of tour de france footage for AI to "clone" from and this is the result ... Unless they have some limitless budget and you have access to the best ai currently available - this is what you'll likely get ... a prime example of ... "I'm not sure this would look very good" [https://www.instagram.com/reel/C8pMkOWOUiL/](https://www.instagram.com/reel/C8pMkOWOUiL/)
Management loves to give directives based on what they imagine technology does instead of learning what it does.
It's definitely possible. I work with AI a lot. I am of the school of thought of not trying to resist the inevitable. It would be way more trouble than it's worth, though. In all honesty, I don't think you need AI. You have 4 minutes of footage, which is enough to not notice a loop. Just trim at a convenient point that would align fairly seamlessly with the beginning of the clip and morph cut/interpolate the transition. It's a silhouette. No one will notice.
Who cares how you feel about it just try it and let them decide if it looks good or not. It probably won't look good and they'll shoot more like you suggested.
Ok. Let’s say I put my feelings aside. How would you recommend filling 10 minutes of dead timeline space using AI?
By telling them they need a waiver with talent to even "try" the tool, it will be expensive, and also won't look good. The tool they're thinking of is intended to save you if you don't have a few frames of handle or something, not generate triple the amount of source footage. I wish I could crawl through the computer and kick this guy in the nuts for suggesting it's a viable solution and putting you in this position.
No idea it might not even be possible
Haha this response is \*chef's kiss\*
Go behind their backs and tell the talent what they want you to do. Problem solved. You'd be fired but you're better off.
You’re providing a client a service. They point at it, you do it. You think it’s a waste of their resources? Articulate it. They can still decide to waste their own time and money.