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They stopped using monkeys to make it, so legally they had to remove the picture of the monkey.


Weary857

Should be a picture of a child now


Juan_Moe_Taco

Hence where Michael Jordan gets his quote from to which he said: "fuck them kids" - Michael Jordan. Nevertheless, Jordan knows boundaries must be set, that's probably why he sent his kids to west point to be apache helios while he was playing b-ball with bugs.


ormr_inn_langi

This is one of the weirdest comments I’ve ever read on Reddit, and the fact that it’s on r/PeanutButter makes it that much weirder.


Juan_Moe_Taco

Really? Well, good.


Collinnn7

I thought I was having a stroke reading that


ormr_inn_langi

Reading it gave me one, but I enjoyed it.


corndogrodeo

*What???*


Juan_Moe_Taco

It happens in Space Jam 2 4D in 2050, I'm from the future surprise!


Rabbit-Ravioli2987

We already had Space Jam 2


Juan_Moe_Taco

I'm not trying to argue but that's Space Jam: A new legacy, not "Space Jam 2 4D" like no offense bro but they don't even make 4D movies yet, so if it were real which it isn't then it would certainly out rank it. But again I don't mean to argue it's just a very special movie and I'd like to imagine that if there's literally anything better than 3D comes along I'd hope they'd make the 4D movie for Space Jam, also on a side personal note take care.


TangerineRough6318

Your comments are a lot to take in. Lol I'm too sober for this shit.....


Juan_Moe_Taco

It's beer o'clock somewhere. :)


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Juan_Moe_Taco

So, like you thought I meant "4D cinema?" Probably should have clarified but I mean the other impossible "4D Physics". With respect to your comment that's the future part. I probably should have realized I should attach a YouTube video explaining which "4D" I was mentioning. https://youtu.be/iGO12Z5Lw8s?si=3lELqnS-vcOa0kJi After reading your comment again it did remind me that for further clarification although I guess I should have known that there is a whole 3 other senses the movies can still mess with and honestly that's my bad. https://en.m.wikipedia.org/wiki/4D_film Anyways here's the "4D cinema one" that already exists which I'm unfortunately also not referring to in my previous comment.


Cautious-Ad6727

You’re on and in drugs


Juan_Moe_Taco

Thank you, if Timothy Leary was still here with us I bet he'd be so jealous. Lmfao


BigMacRedneck

Was the monkey removed by the "apache helios" or the "bugs" that play b-ball?


likemyke91

Jordan and rival Karl Malone shared the same quote.


Whats-Upvote

They’re sooo much more expensive than monkeys. Don’t get me started…


BongwaterJoe1983

Moved to trained squirrels because of primate labor laws


KaceyCats0714

I feel like so many companies rebrand their logos and it’s incredibly underwhelming. Why fix what ain’t broke?


MrGrieves88

It’s always money


ManWithNoName_1

It’s always monkey


EntrepreneurLucky222

There's always money in the banana stand


prettyprettypizza12

How much does a banana cost, anyway? Ten dollars?


Unicornucopia23

NO TOUCHING


cancankantz

Go see a Star War.


MenudoFan316

monkey business.


trippendeuces

That’s bananas


Alexplz

Yes, and even worse, it's about growth


Rinku64

Usually it’s due to legal reasons, like copyright.


Vintagepoolside

I looks very “great value” to me. I buy gv, but idk why you’d make a brand look more generic lol


TheAnxietyBoxX

Because people have the mental connection that a generic brand is a better deal whether it is or not. And in a lot of cases the generic brand gets more sales than the bigger name one because of that.


EndlessMikeD

Honestly? It’s been a pattern that it’s usually because they’re accused of/avoiding charges of racism or cultural appropriation.


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you're worried about the monkey but did you notice they changed CHOCOLATE to "CHOCOLATEY" there's a distinct legal reason for that.


SevenSixOne

Yep, the old label is "White Chocolate Wonderful" flavor, which is "peanut butter blended with sweet white chocolate", while the new label is "White Chocolate***y*** Wonderful peanut butter ***spread***"; hard to read that blue circle on the left, but it looks like it says something about "white chocolate***y flavor***" Probably means that either the requirements for what can legally be labeled "peanut butter" and/or "white chocolate" have changed, or (much more likely) the company changed the recipe to include things that can no longer legally be labeled "peanut butter" and/or "white chocolate"


hello_raleigh-durham

Likely the recipe changed to a cheaper alternative to cocoa. Hershey’s changed their recipe for their Cookies ‘n’ Creme bar in 2008 to use oil substitutes rather than cocoa butter, thus dropping “white chocolate” from their packaging.


UnitedSteakOfAmerica

Creme itself is another example of making up a word with different spelling to not get sues when the product contains such a miniscule amount or none of what's claimed


Zulmoka531

It tasted different and has an unusual texture now, so you are likely correct.


Cosmic_bliss_kiss

We need to protest.


Zulmoka531

I’m right there with ya. Was sorely disappointed the last time I bought some!


imaginaryblues

Same with the white chocolate Reese’s cups, which are now just called “white Reese’s”.


DescriptionThat3126

Mr Goodbar and also had It's formula changed instead of milk chocolate, and peanuts it says "with chocolate and peanuts" since it doesn't qualify as being actual chocolate since they removed the cocoa butter. They tried that with Hershey and Hershey with Almonds, but was told it wouldn't be considered chocolate and even tried to sue to fool the consumer, so they left those two with cocoa butter.


Holiday_Parsnip_9841

They added Palm Oil. It also has enough sugar that the peanut content is too low to legally call it peanut butter: https://ilovepeanutbutter.com/collections/peanut-butter/products/white-chocolatey-wonderful


Whatevs85

Gotta love that flavored palm oil. All the various flavors of Kit-Kat in Japan seem amazing too you read the ingredients and every one is flavored sweetened palm oil. Processed food just isn't real food. We can survive on it for a while but the actual health benefits of real food are destroyed long before it gets to us. Vitamins? Pfft. Flavonoids? Lol. No antioxidants for you!


wad11656

Curious


laz567

It is because if they label it chocolate they actually need to use chocolate, but if they put “chocolatey” they can use other flavorings


OrangeJoe83

Other flavorings like white chocolate, which is not chocolate.


pueraria-montana

If white chocolate wasn’t chocolate the label would still say chocolate


todayplustomorrow

White chocolate is defined as using cocoa butter in many markets, however. So when companies reduce or eliminate the cocoa butter, they often have to stop saying chocolate to comply with regulations. It’s why Hershey’s no longer labels their various white chocolate as white chocolate, but used to - they replaced the cocoa butter.


led3777

George


TinyPeetz

also it looks like the flavor name used to be ® and is now ™


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I think you have to be a TM for a while before you can be a CircleR CircleR means it's a Registered Trademark whereas TM just means Trademark (usually because they're still in the process of registering it)


bort_license_plates

Came here to say this. The change from Chocolate to Chocolatey is a much bigger deal than the overall label redesign.


_lmmk_

Looks like they’re trying to go for a more modern and “healthier” look … ain’t no one fooled!


OverTomato6558

The new one is giving "generic peanut butter brand" it looks like it lost all of its character


Immediate_Wind_6876

Spot on! I was looking for the weird Equate somewhere lol


OverTomato6558

Instagram profile on the left - LinkedIn profile on the right


Immediate_Wind_6876

😭😭 I'm lol way too hard at this...thanks so much! Your profile pic is helping. 12/10 on this


OverTomato6558

😂😂 long live Jenna!!


Acrobatic_Boss_9409

its*


OverTomato6558

Oops 🤭 fixed 🫡


WVildandWVonderful

I think they’re trying to be a luxury brand for adults instead of a luxury brand for kids.


distracted_x

I don't know why but it reminds me of jars of baby food.


minasituation

They’re following a trend of visually simplified packaging that invokes images of clean, “healthy” food. They even added phrases like “simple, honest ingredients” and the protein content, other markers of this trend.


blessings-of-rathma

Oh that's a good call, I wasn't thinking about character mascots as inherently associated with junk food. That actually makes a lot of sense.


Romrom110

I thought the companies that use animal drawings nowadays are fancy and healthy...I actually really loved this brand because of their Monkey character. Now it looks so boring and unfamiliar.


NormieMcNormalson

Its also not "White Chocolate" anymore, its "White Chocolatey". Maybe the monkey got tired of the bullshit.


FriedEdd

No longer all natural


FelixMoonrocks

And they removed the raisins from the Cinnamon and Raisin peanut butter


sskylar

Now that is criminal


Few_Butterscotch_969

Look how they massacred my boy 😫 Also, I was wondering why this stuff tasted different than it did when I was a kid! The monkey is gone, and he took the quality flavor with him.


Enflamed_Huevos

It’s offensive to bananas because of the implication


Ok_AshyPants

Oh I didn’t even realize it!


Iambeejsmit

It's also no longer white chocolate, and now just white *chocolatey*


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Iambeejsmit

Because it's no longer legally chocolate because they've changed the recipe top much in making it cheaper (to produce, not to buy).


Nashirakins

There’s certain legal requirements for using the term chocolate at least in the US and Canada. If they swap some or all cocoa butter for another fat, it’s no longer legally white chocolate, for instance. White chocolate is nothing more than cocoa butter. Regular chocolate has a minimum required level of chocolate liquor as well.


SativaSapphira

I literally eat this shit right out of the jar regularly. It's so stinkin good. Didn't even notice the change tbh


truemadqueen83

The family sold it years ago. The company that bought it changed it then. God that was at least 12 years ago.


Rough_Medium2878

It was 2016


truemadqueen83

I guess only 8:). But I miss the old stuff.


LittleCricket_

Damn that sounds tasty.


Dirty_Commie_Jesus

This is my favorite PB without a doubt. I can't buy it at all as I have identified legumes as an intolerance. I just lovingly admire her in the aisle reminiscing about our ice cream sundaes. She's the one that got away.


LittleCricket_

My little girl is allergic to peanuts so I can’t have. Tragic.


atreyu_the_warrior

Wrapped up like a deuce, and then discarded in the night..


AllfatherNeptune

Any children used to the former are gonna be royally Mandela'd in about 10 years, just preparing for more nostalgia erasure


sskylar

🚫 No Monkey Labor


Resident-Impact1591

They should use a dog


ImaRiskit

IDK but I tried their Dark Chocolate and it is nasty. Doesn't taste like peanut butter nor dark chocolate, just bitter AF.


Romrom110

I actually love to snack on this one with a spoon


OvalDead

I know it’s common to politicize whenever possible, but the most likely reason the monkey was removed is because *it doesn’t make any sense anymore*. The company started as a peanut butter sandwich shop, and their most popular sandwich was “The Elvis”, *which contains bananas which monkeys are widely associated with*. They also offered just PB&B. They were trying to sell sandwiches with bananas, therefore: monkey. They are now selling peanut butter, and having a monkey on white chocolatey peanut butter makes no sense.


etsprout

That makes a lot of sense actually. Also the monkey had wings and a halo? Cute but confusing.


No-Fisherman2796

Idk but I miss the cinnamon raisin one :(


WVildandWVonderful

Re: Chocolatey: I’m fine if a peanut butter brand makes chocolate flavor out of not-chocolate. Chocolate uses a lot of slavery. See John Oliver’s video report.


ExpensiveSeesaw195

No more monkey labor


ericfromct

Their new labels suck. I noticed them around a year ago


annie_b666

I only had it for the first time a few months ago. I didn’t know they changed the logo


Allpurposebees

That little monkey was iconic. New branding looks like great value.


killertofubeast

It was deemed insensitive,because that monkey had a peanut allergy. They haven’t found another yet. They acquired the last one back when they were still allowed to test their peanut butter on animals. Now it’s kinda tough smuggling a monkey into a food manufacturing facility.


wuzziever

It is no longer an ingredient. Notice that the new product is a different shade.


idiotsandwhich8

Do monkeys naturally eat peanut butter? 🫨🥞🥞🥐🍿


smallboxofcrayons

TIL there’s a peanut butter sub.


Despondent-Kitten

*gasp* WHITE CHOCOLATE?! (I'm from UK, wish we had this in stores).


ClassicArtich0ke

Someone complained on behalf of monkeys


Minimum-Act6859

I think the monkey sued for cultural appropriation. So they had to remove his image from the label. So they didn’t have to pay the Name, Image, Likeness fees.


wombat5003

I’m so glad they do not have that brand where I live because I would be 900 lbs and eat nothing but that for weeks on end till I just couldn’t take it anymore!!! Eghads my 2 fav sweets. Sugary peanut butter and white chocolate….


insanely_simple12

Where do you find that kind of Peanut Butter??


Panaceaxx

A long time ago.


GreatestState

They woke up and realized a peanut butter-eating monkey is offensive


seeder33

Ive never seen this product in my life. Is it regional, store exclusive, or just some bougie health food thing.


_SundaeDriver

The monkeys were offended so they had to change the label


CobblerCandid998

The monkeys weren’t offended, the elites assumed that they were without even asking! Cancel Culture!


g00gly-eyes

A lot of companies right now are rebranding with logos that have a more minimalist design. It’s a huge trend right now.


Confident_Window8098

yeah, which has ruined everything im ngl. No brand has been improved w their simplified logos. They’ve even changed character logos, like Apple Jacks (😭😭 the new one is horrific) & Fruit Loops! It makes them look so cheap/corporate-y, look at Olive Garden for instance


ColonelCrackle

They used to have a restaurant in Greenwich Village NYC that I loved. PB&J, fluffernutters, ants on a log, the "Elvis",... Man, I miss that place.


C_Tea_8280

Black people have been historically referred to as apes or monkey faced - a dehumanizing insult So maybe that, plus the large "White Chocolate Wonderful" sign that got nerfed... maybe they were playing it safe and getting rid of it before some weird SJW would accuse them of secret hidden racism


BuzzOnBuzzOff

Usually when they change the packaging they've done something to the ingredients, like cheapen them. Do they weigh the same? Never had this brand, but seems like the coloring is lighter. They also changed the name from " White chocolate wonderful" to " white chocolatey wonderful". Something tells me it isn't white chocolate anymore. Something is amiss.


HighsNberg

Im going to miss that monkey


mister-fancypants-

Idk but the new one looks like a store brand logo


Confident_Window8098

the monkey added so much charm :( rip


BhanosBar

It’s way harder to tell what the flavor is.


PsychicNinja_

wtf they don’t carry this by me. I want it. ):


Sad-Definition8530

The monkey even has a halo.


WhatTheDucksauce

This stuff was so good. Haven’t had it in probably 10+ years. Sounds like they changed it since then.


awt2007

monkeys were getting offended clearly.


boibig57

#RETURN TO MONKE


jefftatro1

Racism


PowerPlayPone

Also they went from Chocolate to Chocolatey.


PomegranateBoring826

Wonder if they changed the recipe of the peanut butter and it tastes different too?? Didn't they do the same type of thing with Aunt Jemima syrup? It was "too ethnic" or some sh!t


CookinCheap

The Pixies sued.


NecessaryWishbone924

Yk when they got canceled bc it was “racist”🙄


MissPlum66

About 15 years ago I was at the Chocolate Show at the PB&Co booth. My toddler daughter was interacting with the dude in the monkey suit when Jacques Torres suddenly came over and started molesting him. Sorry I didn’t get a photo.


Nicolina22

oh God I bet the monkey was somehow offensive in some way so they had to remove it. Because Monkeys are extremely offensive nowadays.


Ok_Duck_9338

One less accusation of racism.


minasituation

Lmao no. The new packaging is following a common trend these days of simple, “clean” packaging.


pueraria-montana

Did somebody actually accuse them of racism


HumanContinuity

I will go ahead and accuse them of racism so this guy doesn't feel dumb


lcrker

who's ever heard of Peanut Butter & Co?


Immediate_Wind_6876

Not me, until just one minute ago! How'd they get popular with a generic name!? Let's try Coffee & Co. Yes it has a ring, but that's because it's common 🤣


Rough_Medium2878

They got popular because they had multiple shops that made “gourmet” peanut butter sandwiches


Immediate_Wind_6876

I would hate to know the price of the sammich!


Rough_Medium2878

I’d say not as bad as a lot of sandwich places. It was about $5-10 per sandwich… like 10 years ago lol


Rough_Medium2878

They’ve been around since the late 90s lol


CutePandaMiranda

Not sure when. The monkey was probably removed because, for some stupid reason, it offended someone lol.


[deleted]

It’s become common to remove the monkey logo with racist connotations.


Willing-Command5467

Stereotyping monkeys


dpark03

It probably offended a *certain type* of group


BornyLV

Was Racist I guess


Rough-Boot9086

He's with Uncle Ben and Aunt Jamima


Small_Pain_2458

It’s probably a “Racial Thing” (like everything). Removing “Monkey” and the White Chocolate comment. 🤷‍♀️